If you’re a barista in Los Angeles, as the joke goes, you’re probably also a screenwriter. For the rest of us, creating a script may appear as strange and difficult as preparing a non-fat, no-foam, double-hot sugar-free latte. Fear not, scribes: We’ve compiled nine tips to get you started. While there is no one recipe for writing an effective, engaging explainer video script, the preparation can make all the difference. Start here. (Latte not included.)
1) Begin with essential tools
Essential tool? What is that? Do I really need that? The answer is YES!
A scriptwriting project is a time-consuming process. In order to be successful at it, you’ll need essential tools and understanding to get started.
First, you need your goals, audience, and core message. Start with this creative brief.
A script timer may save you a lot of time.
That is a tool that keeps track of how long it takes to write your script and how many words you’ve written. It might be quite beneficial in determining where you need to improve your writing skills. You must also start with basic information by taking, viewing free courses/masterclass or even watching YouTube tutorials can help.
2) Determine your message
After having the tools and knowledge you need, next is to determine your target audience. Your message and tone should be appropriate for your viewers. If you’re not sure who your target audience is, do some market research. Once you know who you’re speaking to, it will be easier to determine the right tone and content for your video.
3) Strengthen and improve your structure and story arc.
Now that you’ve decided on a message and tone, the next step is to figure out what will happen in your video. Keep it simple if you’re telling a narrative; more importantly, keep moving. Aim for around 160 words per minute if you’re telling a story.
A basic video should be kept to one or two minutes, while a more complex message might benefit from additional screen time. To structure your video, start with an outline and then flesh it out with particular settings, activities, and dialogue.
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4) Start with a headline that grabs attention
Now that you’ve decided on a message and tone, the next step is to figure out what will happen in your video. Keep it simple if you’re telling a narrative; more importantly, keep moving. Aim for around 160 words per minute if you’re telling a story.
A basic video should be kept to one or two minutes, while a more complex message might benefit from additional screen time. To structure your video, start with an outline and then flesh it out with particular settings, activities, and dialogue.
5) Write in a conversational tone
Your viewers will be more engaged if they feel like they are listening to a real person talk. Try to use short, casual sentences that your viewers will be able to understand quickly. If you have a particularly complex or technical topic, consider adding a short caption at the beginning to give your audience an idea of what they’re about to learn. Use natural language and avoid complex jargon.
6) Keep your script short and to the point
Most people won’t watch a long video, so keep your script under two minutes long. Your script doesn’t need to be lengthy to be effective; shorter scripts tend to be more engaging. If you find yourself struggling to make an idea fit into a shorter script, consider shooting additional footage to cut in later.
If you can say what you need to say in less than 60 seconds, even better. Brevity is key when writing a corporate video script.
7) Use humor when appropriate
Not every video needs to be serious. Adding humor to your video can keep viewers engaged and entertained. If you use humor, make sure it’s not offensive or inappropriate. Whether you use humor in your corporate video is up to you, but the choice should be driven by your target audience.
LEARN HOW TO WRITE AN AMAZING SCRIPT
8) Engage your viewers
Keep your viewers engaged by using strong visuals and keeping your script short and to the point. Use storytelling to help explain your message, and make sure your video has a clear call to action. If you can keep your viewers engaged, they’ll be more likely to watch your video from beginning to end.
If you can, try to involve them in the video. Ask them questions that they can answer onscreen.
9) Include a strong call to action
The call to action is a major conclusion – and most crucial component – of any business video. This is your chance to let your audience know what they should do next. The most effective call to action will restate your marketing message while suggesting a course of action (“Like us on Facebook,” for example).
Writing a call to action will help you solidify the point of your video. A strong call to action can transform a potential customer into a loyal customer by encouraging them to purchase your product, utilize your service, or vote for you.
Use these questions to review, tighten, and edit your script after you’ve completed your first draft. You’re ready to start working on your company video!
Wrapping Up
Planning and writing a corporate video script can be challenging, but if you follow these tips, you’ll be on your way to creating a video that engages your viewers and communicates your message.
Remember to keep it short and to the point, use humor when appropriate, and engage your viewers. Most importantly, make sure you have a strong call to action that will encourage viewers to take the next step.
If you need help with writing your corporate video script, or if you just want some ideas for the content or your video, don’t hesitate to contact us at Rip Media Group.
We have experts who can answer questions about any stage of the process and specialize in motion graphics, explainer animation videos, web video design, website optimization, social marketing, and corporate video production.
Remember, the most important thing is to keep your viewers engaged. If you can do that, you’ll be well on your way to creating a successful corporate video. Thanks for reading!
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